Hear me out:
Your audience wants “coffee", that’s it! ☕️
They don’t want to know how “it” was made, or where it came from, or how long you’ve been in business, and why you love “coffee,” or why your “coffee” is better than all the rest . . . they don’t care. They just want “coffee!”
Remember, people are approaching your business to have a basic need met.
The need you meet can fall within any or multiple categories of health: physical, emotional, mental, or spiritual.
But until they “try your coffee;” until they experience the direct result of your product or service, no curiosity is going to be formed from your audience to get to know you and your business more or to continue to invest and advocate on its behalf.
In order for your audience to develop this initial curiosity, they have to connect first.
This connection required between your business and the people approaching forms directly from the result they experience, or their first “taste,” of your product or service.
Discover a few ways you can help your audience experience the direct result of your product or service through your website, content and messaging below:
Lose the Sales Pitch
People can literally feel a salesman coming. After decades of old school marketing methods and tactics, it’s become a turn off to be approached (or chased down) with a sales pitch.
Think of it this way . . . When you’re shopping at a mall, there are both stores and kiosks. A store invites you in with their window displays, while someone at a kiosk attempts to stop you in your tracks to force a conversation and sell you something.
Which one is your business? Let’s make sure it’s the store. You’ll know based on how your content feels, yes feels, to others. Are you chasing people down, or attracting them in?
This feeling reflects the direct result you offer.
While it’s important to include a clear CTA to direct your audience on what action you’d like them to take, make sure to add it at the end of your messaging (kind of like how stores put the registers in the back 😉).
Keep Human Interaction In Your Content
You can’t expect humans to connect to an inanimate object or understand what your service will ultimately provide to them with just words or static content.
When you share images and videos of your product, be sure to include a ‘human.’ Even someone holding your product and turning it around in their hands - helps the human viewing your content to imagine those hands to be their own.
The same goes for content sharing your service. Photos or videos of humans receiving or giving that service help your audience place themselves in the scenario their viewing.
Help your audience connect to your content by giving them a placeholder for their own human experience. This will help them connect to the result you offer the ‘human way.’
Share One Of Your Secrets
Your best friend knows your secrets, but an acquaintance only knows you vaguely.
When you offer your audience a free sample of your product or service, whether that be tangible or information-based, you’re inviting them ‘to be your friend.’ By doing this, you’re also developing trust. Trust given is trust earned.
Remembering they still just want a basic need met, share a secret that shows them how your product or service will meet one of their needs.
For example, if you offer coffee that uniquely doesn’t give people the jitters after drinking it, your content would share this secret by:
Image/Video: A calm, balanced, and energized human drinking your coffee and then doing yoga - showcasing how your audience will feel and react to your product.
Messaging: “Coffee that doesn’t Trigger the Nerves, so you can Keep Your Balance.”
👆You would be curious as to know how, right?
Connecting your audience to your product or service is made easy when you go back to the basics of human-to-human interaction and connection.
If you are looking to align your content and business to better connect with your audience and generate curiosity to ignite effective marketing, let’s chat!
Connect with me for an initial consultation to get started and learn more below: