Whether you’re looking to work together on a month-to-month basis or to fulfill an independent need, Heather will work with you and your business to accomplish your short term and long term needs.

Meet with Heather for a 1-3 hour strategy session to review and identify your business’s brand and online presence, and the ways in which its effectively connecting with your target audience. Result will provide a clear plan of action to optimize brand positioning and secure a content marketing strategy moving forward - authentically connecting all marketing initiatives with the people who will advocate for your business long term!

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BRANDING + MARKETING SERVICES:

  • Brand guidelines create a cohesive identity and appearance for your online presence. Ensuring all brand content, marketing materials, digital platforms and business assets are unified under a consistent and trusted brand that invites your ideal audience in. Brand Guidelines are used to create a visual identity that will be easily recognized and create an initial intrigue from audience; encouraging brand awareness, curiousity and retention.

    Brand Guidelines Outline include:

    ✔️ LOGO DESIGN

    ✔️ COLOR PALETTE

    ✔️ MISSION STATEMENT

    ✔️ BRAND IMAGERY/VIDEOGRAPHY PORTFOLIO THEME/ CONTENT DEVELOPMENT PLAN

    ✔️ BRAND TENANTS/VALUES

    ✔️ BRAND FONTS/TYPOGRAPHY/TYPEFACE

    ✔️ BRAND STYLE/THEME/NICHE

    ✔️ ICONOGRAPHY

    Brand Guidelines Outline : 5-10 slide deck including all assets listed above, including a personalized style guide for placement and preview across all current live and digital platforms.

  • Strategically align your Brand messaging and marketing copy to reflect your authenticity online.

    A consistent brand persona, voice and personality will help your target audience get to know you - optimally generate trusting and creating reliable relationships with your lasting advocates!

    Brand Messaging Outline includes:

    ✔️ BRAND KEY MESSAGING

    ✔️ BRAND STATEMENT/ ONE-LINER

    ✔️ BRAND VOICE/TONE/MOOD

    ✔️ BRAND ONLINE APPROACH WITH AUDIENCE PER RELATIONSHIP STAGE

    Brand Messaging Outline : 5-10 slide deck including all assets listed above, including a guide for placement and preview across all current live and digital platforms.

  • Brand Content Strategy, Development Plan and Brand Experience Outline will strategically generate a branded customer journey/user experience and trusted online presence across all current and live digital platforms.

    Secure an organic online presence and business growth methodology that will attract in and appeal to your ideal audience!

    Develop brand awareness, trust, loyalty, financial growth/support, and ultimately retention and advocacy shared through ongoing referral.

    Brand Content Strategy Outline includes:

    ✔️ BRAND ASSESSMENT + AUDIT

    ✔️ BRAND PERSONA + ONLINE PRESENCE IDENTIFICATION

    ✔️ AUDIENCE ANALYSIS + RELATIONSHIP BUILDING ALIGNMENT STRATEGY

    ✔️ BRAND EXPERIENCE IDENTIFICATION

    ✔️ CONTENT STRATEGY OUTLINE

    ✔️ CONTENT DEVELOPMENT PLAN

    ✔️ BEST PRACTICES FOR AUTHENTIC DIGITAL MARKETING

    Brand Content Strategy Outline:

    12-15 slide deck includes all assets listed above, including a monthly preview and plan of action for updated brand approach, content development plan, and placement across all current live and digital platforms.

  • Secure a content develop plan to approach your professional photography and videography shoots, as well as content creation and monthly content calendar execution, with strategy and brand alignment.

    Content Development Plans include:

    ✔️ BRAND ASSET PORTFOLIO

    • Photos + Videos to capture according to your brand identity, positioning, content strategy and marketing initiatives.

    • Professional Photography + Videography services also available

    ✔️ SOCIAL MEDIA CONTENT CALENDAR PLAN

    • Apply a new or existing content strategy to create a monthly content calendar including post topics, brand messaging/copy, content specs for creating video reels, carousels, stories, photos, graphics, pdfs, and more - with variations per social media platform as necessary.

    • Content creation and social media marketing services also available

    ✔️ EMAIL CAMPAIGN AUTOMATION

    • Welcome Email Series Strategic Design

    • Newsletter Strategic Design

    ✔️ WEBSITE CONTENT DEVELOPMENT PLAN

    • UX/UI strategic design for content placement to create a fluid user experience with authentic storytelling to secure traffic engagement and eliminate distrust through holes in website experience. Results introduce brand offerings with encouragement and education, improving the transaction/investment process.

 

Ask Heather about additional services available according to your business needs.

 
 
 
Brand Specialist

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Let’s chat about your business goals to determine how you can align and enhance your brand to meet them.

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