Whether you’re looking to work together on a month-to-month basis or to fulfill an independent need, Heather will work with you and your business to accomplish your short term and long term needs.

Receive an audit of your business’s brand identity and the alignment of its content, messaging, and digital presence. Result will provide a clear plan of action to optimize your business’s brand positioning, customer journey/sales funnel, and content marketing strategy moving forward - to connect authentically and improve marketing initiatives.

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Together, we’ll develop your Brand guidelines to include:
✔️ LOGO DESIGN
✔️ COLOR PALETTE
✔️ MISSION STATEMENT
✔️ BRAND IMAGERY/VIDEOGRAPHY PORTFOLIO
✔️ BRAND TENANTS/VALUES
✔️ BRAND FONTS/TYPOGRAPHY/TYPEFACE
✔️ BRAND STYLE/THEME/NICHE
✔️ ICONOGRAPHY
Deliverables: Brand Guidelines Outline | 5-10 slide deck including all assets listed above, including a personalized style guide for placement and preview across all current live and digital platforms.
Results: Brand guidelines create a cohesive identity and appearance for your online presence. Ensuring all brand content, marketing materials, digital platforms and business assets are unified under a consistent and trusted brand that invites your ideal audience in. Brand Guidelines are used to create a visual identity that will be easily recognized and create an initial intrigue from audience; encouraging brand awareness, curiousity and retention.
Strategically align your Brand messaging to reflect an authentic online presence:
✔️ BRAND KEY MESSAGING
✔️ BRAND STATEMENT/ ONE-LINER
✔️ BRAND VOICE/TONE
✔️ BRAND MOOD
✔️ BRAND APPROACH/ONLINE PRESENCE PER STAGE
Deliverables: Brand Key Messaging Outline | 5-10 slide deck including all assets listed above, including a guide for placement and preview across all current live and digital platforms.
Results: Apply a consistent authentic brand persona, voice and personality on behalf of your business. Optimally generating trust and reliable relationships with your audience.
Strategically align your Brand’s positioning, experience and content strategy as it pertains to:
✔️ CREATIVE HEAT BRAND ASSESSMENT:
20-30 QUESTIONS for Brand Alignment
(option to answer together in additional strategy session)
✔️ ONLINE PRESENCE AUDIT + AUDIENCE RELATIONSHIP STATUS
✔️ BRAND + AUDIENCE PERSONAS
✔️ BRAND VALUE + APPROACH
✔️ BRAND EXPERIENCE + ONLINE PRESENCE
✔️ CONTENT STRATEGY OUTLINE
✔️ DIGITAL MARKETING CONTENT DEVELOPMENT PLAN
✔️ BEST PRACTICES FOR HUMAN-TO-HUMAN DIGITAL MARKETING
Deliverables: Brand Content Strategy Outline | Designed from the 2024 Creative Heat Brand Content Strategy Workbook, Client will receive a 12-15 slide deck includes all assets listed above, including a monthly preview and plan of action for Client's new brand approach, content development and placement across all current live and digital platforms to "get the fire started."
You will receive:
Marketing Approach including both Brand and audience personas.
Monthly Content Calendar: including a finalized content strategy and content development plan of action to assist in initial routine and best practices.
Results: Brand Content Strategy, Development Plan and Brand Experience Outline will strategically generate a branded customer journey/user experience and trusted online presence across all current and live digital platforms.
Secure an organic online presence and business growth methodology that will attract in and appeal to your ideal audience!
Develop brand awareness, trust, loyalty, financial growth/support, and ultimately retention and advocacy shared through ongoing referral.