The short answer that you all came here to discover:
Feature a memorable or funny moment shared during your time together, and apply it to create the theme or slogan of your marketing campaign.
A memorable moment:
( + MY EXAMPLE )
Following a 6.5-mile challenging hike up to the top of Mount Le Conte, located in the Great Smoky Mountain National Park, model Sarah Lucento, with Sacred Sarah, went to eat more cashews from our pack and was greeted by a few curious squirrels (who clearly wanted her nuts).
Our adventure was inspired by the Parks Project mission and apparel line, photographing their activewear at the time and one of their graphic tees.
As we sat and soaked in the incredible view, Sarah turned around and noticed the squirrels had started dragging the container of cashews away into the trees! It was hysterical how persistent they were; Sarah ended up feeding them most of the bunch while they played hide-n-seek. It was a great time!
It’s moments like this one that can inspire a transformation, turning a photo shoot into an idea or theme for a marketing campaign.
You’ll create an experience for your audience to enjoy, relate to, and have an emotional response with.
This simple and easy method is a great way to generate an effective marketing campaign that ensures you establish a connection with your viewers.
Now that we know a method for turning a photoshoot into a marketing campaign, and the squirrels got their nuts and tees, let me share three things you need to understand before you apply this content marketing tip to your business.
No Expectations
For starters, you can’t approach a photoshoot with a desperate need to pull a marketing campaign out of it. This tip can only be applied at the end of a photo shoot, when you and the client/models are reflecting on the experience.
If the moment happens, it happens, but don’t force it because your audience will know that you did.
2. Keep It On-Brand
I feel like this might be intuitive for most, but you’ll definitely want the featured moment behind your campaign theme to align with the identity, mission, and voice of your business.
Keep in mind your viewers will remember you by the connection they make to the content that you share.
3. Sorry, No Repeats
While some content strategies work well in repetition, this one resembles more to a story you only share once with a friend.
Marketing campaigns that are created to advertise products and services that remain the same for a business need to be switched up frequently in order to keep an audience engaged and curious.
There’s no need to repeat yourself, as your audience is now craving new and additional experiences and laughs when associating with your brand.
“If your team or staff can connect with each other through a moment shared, your audience will be able to join in too.”
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